If you desire a fast-paced, 传统或数字媒体领域令人兴奋的职业, marketing may be your best option. 市场营销是一个充满机遇的多元化领域
Marketing Program Outcomes
Geneva's Bachelor of Science in Marketing program blends several critical areas of focus, including business, public relations and, of course, marketing. Students explore both the creative and technical sides of marketing in hopes of emerging with a broad range of critical skills. Courses are divided into a business core of 42 hours and a marketing core of 27 hours. 该学位课程以被称为战略营销的顶点课程结束. Upon graduating students should be equipped to handle a diverse array of demands in a rapidly evolving industry.
市场营销专业的就业机会
A marketing major not only helps you succeed in high-level marketing positions — it helps you market yourself as an innovative employee. 市场营销职位在行业、范围等方面差别很大
Market Research Analyst
A variety of industries rely on market research analysts to determine how particular products or services will perform. Analysts devise effective methods for capturing much-needed data on consumer preferences. Depending on the situation, 分析师可能依赖于问卷调查, surveys, opinion polls or focus groups. 其目标不仅仅是确定消费者喜欢哪些产品, 而是他们是否愿意投资，以及以什么价格投资. The data they collect is ultimately converted into easy-to-understand reports and presented to either clients or management. Analysts interpret these reports based on forecasted sales trends to shed light on data.
根据美国劳工统计局(BLS), 市场研究分析师的工资中位数达到63美元,230 per year in 2017. With a job outlook of 23 percent growth (well above average across all professions), this is one of the best opportunities for marketing graduates intent on finding work quickly.
Public Relations Specialists
Closely associated with marketing, 公共关系涉及策划一个特定组织的良好印象. 而不是为特定的产品或促销做广告, 公共关系专家专注于公司的总体目标和品牌. 一个成功的公关团队会向公众传达一个组织的价值观, 确保每个人不仅知道公司, 但也知道它代表什么，以及它如何与消费者互动.
提升正面的公众形象, 公关专家与传统媒体和社交媒体密切合作. 他们的工作可能包括起草新闻稿, 回应媒体索取资料的要求, 并通过社交媒体和其他资源评估公众舆论. 公关专家不是购买广告位，而是在媒体或网络上寻找报道.
公共关系的发展速度不如市场研究快，利润也不如市场研究丰厚. Still, it remains an excellent career path for marketing graduates with a knack for navigating both traditional media outlets and social media initiatives. The BLS indicates a job outlook of nine percent and a median annual salary of $59,300.
Social Media Specialist
In an Instagram era, companies increasingly rely on social media to get the word out about new products or services. 社交媒体专家紧跟数字营销趋势
The BLS groups social media specialists with PR specialists in terms of job outlook and pay. 地理位置和公司规模是决定薪酬的重要因素. 随着社交媒体领域的不断发展, however, 他们的技能很可能仍然需求量很大.
Marketing Managers
A steady climb up the career ladder may ultimately lead to a lucrative position in marketing or advertising management. While this occupation is currently only experiencing growth that is slightly faster than average, 雇主对它的需求仍然很高, 在病毒式社交媒体营销的时代，谁需要更大的创新.
Marketing managers serve as the vision behind many of the profession's most impressive campaigns. 他们与销售代理人密切合作, 财务团队和艺术总监将促销活动变为现实. This job encompasses a variety of duties and may look radically different depending on the employer. 以下工作职责尤其常见:
The BLS reports a median annual income of $129,380 for marketing and advertising managers. 薪水可能令人印象深刻，但许多人是通过长时间工作来赚取的. 2016年，三分之一的营销经理每周工作时间超过40小时.
这些只是众多面向市场营销毕业生的工作中的一小部分. Ultimately, the skills and knowledge gained through a marketing education are highly transferable, 使毕业生有可能从事各种各样的职业.
If you’d like to learn more about professions that enable you to serve wholeheartedly and faithfully in your life’s work or want to learn more about a biblically based, Christ-centered education 在bwin体育，bwin体育很想和你聊聊. For more information on how Geneva College can help you pursue your education goals, please phone us at 855-979-5563 or email web@wbalweather.com.
Opinions expressed in the Geneva Blog are those of its contributors and do not necessarily represent the opinions or official position of the College. The Geneva Blog is a place for faculty and contributing writers to express points of view, academic insights, 并为全国对话做出贡献，激发人们的思考, conversation, and the pursuit of truth, 符合bwin体育作为基督徒的哲学, liberal arts institution.
Aug 30, 2018什么是呼召，怎样才能活出你的呼召? 读到这里，看看克里斯塔·奥特里对召唤本质的看法!
Engineering is a versatile major that propels students into a variety of different careers. 阅读更多，了解工程师的职业道路!
Undergraduate students that pursue a degree in psychology will be exceptionally prepared for a career in the modern workforce. A psychology degree can give students a strong foundation for nearly any career path. Read more here!
一个沟通学位可以为你在任何领域的职业生涯做好准备. Communication majors graduate with knowledge and skills that make them valuable assets for any company. Read more here!
Read from Geneva College's Nursing Department Chair about seeing people's needs at a deeper level, 而且超出了工作的要求.
Read to learn about how to prepare for a career fair and the unique benefits of attending a career fair.
很多人都在谈论获得实习机会的过程, 但在实习确定之后, people tend to stop talking. What happens after the paperwork is signed and you become an official employee of the company? 你如何成为公司的资产? How do you stand out as an intern?
Working as a nurse is a great way to combine your faith with practical skills to help those in need. However, 这种工作可能会带来很大的压力和压力, especially if you're a new nurse. It’s important to find effective ways to stay calm and keep anxiety under control if you want to be able to serve others well. Doing this helps you stay focused on caring for patients and handling other nursing duties. 护士如何在压力下保持冷静? 下面的建议可以帮助你在工作中感到更放松.
当你考虑你未来的职业生涯, you may be thinking that you want to find an option that not only pays well but is also fun. What jobs pay well but are fun? 答案取决于你的专业，但这些都是很好的选择.
科技市场的职位空缺急剧增加. 全球有近300万个网络安全职位空缺, 这一领域仍在迅速发展. Check out a few of the most popular types of positions for graduates with a cybersecurity degree!
Learn more about Geneva College.
Have questions? Call us at 724-847-6505.
